https://stevetornello.com stevetornello Thu, 25 Jun 2026 04:39:17 +0000 https://stevetornello.com en https://stevetornello.com/Intro Sun, 07 Nov 2021 04:48:18 +0000 stevetornello https://stevetornello.com/Intro Let's deconstruct storytelling.&nbsp;Sure, you can hire one person to do that job, but that’s just not sustainable. A true brand storyteller is about leadership. It's someone who brings everyone into the fun. Who builds up their team to evolve that story. Who creates a playbook for different types of storytellers, from different disciplines, to add their own chapters. Who sets a creative standard so there's checks and balances. And yes, someone who still loves to get their hands dirty, just like everyone else. Because brands today don't need one storyteller. They need a team full of them. And the best brand storytellers are the ones who lead the way. That's who I am. That's what I do. https://stevetornello.com/Control-the-Loop Thu, 25 Jun 2026 04:39:17 +0000 stevetornello https://stevetornello.com/Control-the-Loop CONTROL THE LOOP I have a Substack. Because of course I do. Here’s what the newsletter is about:Your AI can make anything. Almost nobody knows what to do with it. Control the Loop is about creative judgment: Knowing what you want before you prompt, how to get there and when to stop. When you control the loop, you control your future. The good news? It’s free. The better news? It’ll help you use AI intelligently, strategically and creatively, and hopefully help you stop the slop. I’ll see you there or in your inboxes. <img width="1456" height="816" width_o="1456" height_o="816" data-src="https://freight.cargo.site/t/original/i/f1b92c51453a0024579bb62ff3ee9e4bc769f735ff10f35ee72c3fd3fb4fc1fe/01_ThinkForYourself_1456x816.png" data-mid="249784183" border="0" src="https://freight.cargo.site/w/1000/i/f1b92c51453a0024579bb62ff3ee9e4bc769f735ff10f35ee72c3fd3fb4fc1fe/01_ThinkForYourself_1456x816.png" /> --- https://stevetornello.com/Agentforce-City Mon, 05 Jan 2026 02:51:58 +0000 stevetornello https://stevetornello.com/Agentforce-City AGENTFORCE CITY Agentforce City was, far and away, the most ambitious project of my Salesforce career. Dreamforce 2025 opened with a bold declaration: “Welcome to the Agentic Enterprise.” It was a vision defined by a single, radical question: What if a business starts thinking for itself? We knew we couldn't just explain this concept on a slide. We had to physically build it. To bring this to life, we constructed a city where attendees could experience this vision firsthand by playing with our AI product, Agentforce, in real time. <img width="7000" height="4669" width_o="7000" height_o="4669" data-src="https://freight.cargo.site/t/original/i/d17162bfe8eecd0bd2aac2f8db9023b3f227e21ba0d6b0d78809a7f54e7f83aa/people_AFC_center.jpeg" data-mid="242439060" border="0" src="https://freight.cargo.site/w/1000/i/d17162bfe8eecd0bd2aac2f8db9023b3f227e21ba0d6b0d78809a7f54e7f83aa/people_AFC_center.jpeg" />Let me explain. We constructed a Main Street-style metropolis inside Moscone North, featuring 17 immersive storefronts from the world’s most innovative companies. If the company had an existing brick-and mortar, we designed their storefront to each painstaking detail. If they didn’t, we created a physical experience that brought their brand story to life. We wanted to make every attendee to feel like that company’s employee or customer. <img width="6240" height="4160" width_o="6240" height_o="4160" data-src="https://freight.cargo.site/t/original/i/1c889db5cc098dff9bdcb2147fae0f7787db8fe87c09b1d2d7cd6797cee3b507/_ws.JPG" data-mid="242487520" border="0" src="https://freight.cargo.site/w/1000/i/1c889db5cc098dff9bdcb2147fae0f7787db8fe87c09b1d2d7cd6797cee3b507/_ws.JPG" /> <img width="6240" height="4160" width_o="6240" height_o="4160" data-src="https://freight.cargo.site/t/original/i/ec7edbc26c12c88f3056ebb028a8c2a24ba4e27ef846662cb239d4c4ad26d9a1/_pepsi.JPG" data-mid="242487521" border="0" src="https://freight.cargo.site/w/1000/i/ec7edbc26c12c88f3056ebb028a8c2a24ba4e27ef846662cb239d4c4ad26d9a1/_pepsi.JPG" /> <img width="6240" height="4160" width_o="6240" height_o="4160" data-src="https://freight.cargo.site/t/original/i/62116df527a6329183b91366f428e801a8b940b05f5ad3e7b2059fb147f3b0df/_pandora.JPG" data-mid="242487522" border="0" src="https://freight.cargo.site/w/1000/i/62116df527a6329183b91366f428e801a8b940b05f5ad3e7b2059fb147f3b0df/_pandora.JPG" /> <img width="7000" height="4669" width_o="7000" height_o="4669" data-src="https://freight.cargo.site/t/original/i/f229473fcfe2f186ea4495ae4a5bf40409eebfadf8e899fbbe1a3a7a0fafe7fe/_heathrow_best.jpeg" data-mid="242487526" border="0" src="https://freight.cargo.site/w/1000/i/f229473fcfe2f186ea4495ae4a5bf40409eebfadf8e899fbbe1a3a7a0fafe7fe/_heathrow_best.jpeg" /> <img width="7000" height="4667" width_o="7000" height_o="4667" data-src="https://freight.cargo.site/t/original/i/f0cdf7f610a84f6182436b0eb8328549c993bbf52ec597747536145f5be954c4/_equinox_best.jpeg" data-mid="242487527" border="0" src="https://freight.cargo.site/w/1000/i/f0cdf7f610a84f6182436b0eb8328549c993bbf52ec597747536145f5be954c4/_equinox_best.jpeg" /> <img width="2606" height="1618" width_o="2606" height_o="1618" data-src="https://freight.cargo.site/t/original/i/fd1c34d5b3af789568ba7b973dcf0532cb80be3762ffe444edb90c7818d54fa8/_caixa.png" data-mid="242487529" border="0" src="https://freight.cargo.site/w/1000/i/fd1c34d5b3af789568ba7b973dcf0532cb80be3762ffe444edb90c7818d54fa8/_caixa.png" /> <img width="3024" height="1618" width_o="3024" height_o="1618" data-src="https://freight.cargo.site/t/original/i/11fd715db4f62c405897a85d7829da81a1d9b43beadefe8dab73be988a4ab2eb/_bodewell.png" data-mid="242487530" border="0" src="https://freight.cargo.site/w/1000/i/11fd715db4f62c405897a85d7829da81a1d9b43beadefe8dab73be988a4ab2eb/_bodewell.png" /> <img width="6240" height="4160" width_o="6240" height_o="4160" data-src="https://freight.cargo.site/t/original/i/6f7915775ecb289f6ade256765e56c539ddc930421ef7571c29f722a4032f90c/_lulu1.jpeg" data-mid="242487552" border="0" src="https://freight.cargo.site/w/1000/i/6f7915775ecb289f6ade256765e56c539ddc930421ef7571c29f722a4032f90c/_lulu1.jpeg" /> Once inside the storefront, we didn’t invite the attendees to watch passive demos. Instead, they played the role of an employee or customer and used Agentforce. Not a fake Agentforce, but a live working instance of Agentforce. So whether they were a manager proactively having their shelves restocked at a Pepsi bodega, or a store clerk using fashion advice at lululemon, or a customer planning Thanksgiving dinner with Williams Sonoma’s AI Sous Chef, they experienced exactly how autonomous agents handle complex sales, service, and commerce tasks. Unlike previous years featuring beta concepts, this was a live, mature product that our attendees got hands-on with. Not an idea or a vision. It was real, actual innovation. <img width="6240" height="4160" width_o="6240" height_o="4160" data-src="https://freight.cargo.site/t/original/i/b36b7a1aeea2033454cbb42ecd9985e79e93ed3e9760c6742b68a1159e4e69a6/screen_ws.JPG" data-mid="242487553" border="0" src="https://freight.cargo.site/w/1000/i/b36b7a1aeea2033454cbb42ecd9985e79e93ed3e9760c6742b68a1159e4e69a6/screen_ws.JPG" /> <img width="4063" height="3592" width_o="4063" height_o="3592" data-src="https://freight.cargo.site/t/original/i/460ceb8500f1dfc0457d37a27183aa96f473b930653837177fb3300ac29f1a6d/_screen_kyle_2.jpg" data-mid="242487628" border="0" src="https://freight.cargo.site/w/1000/i/460ceb8500f1dfc0457d37a27183aa96f473b930653837177fb3300ac29f1a6d/_screen_kyle_2.jpg" /> <img width="7000" height="4669" width_o="7000" height_o="4669" data-src="https://freight.cargo.site/t/original/i/2c2d0e0b102d003f2d85616919cdd25b735f40199a53693b5901f420a7c345c3/screen_lululemon_best.jpeg" data-mid="242487554" border="0" src="https://freight.cargo.site/w/1000/i/2c2d0e0b102d003f2d85616919cdd25b735f40199a53693b5901f420a7c345c3/screen_lululemon_best.jpeg" /> <img width="2606" height="1632" width_o="2606" height_o="1632" data-src="https://freight.cargo.site/t/original/i/47eb4c9f87ff0bec493f5759e06b346a35c85c0434166566586e6f0600ea0196/screen_lulu.png" data-mid="242487555" border="0" src="https://freight.cargo.site/w/1000/i/47eb4c9f87ff0bec493f5759e06b346a35c85c0434166566586e6f0600ea0196/screen_lulu.png" /> <img width="2606" height="1618" width_o="2606" height_o="1618" data-src="https://freight.cargo.site/t/original/i/b2a7ac235cf626dabdfef0d55b30b2739f3b79f7c0db2b97bb7074597ab03e38/screen_heathrow.png" data-mid="242487557" border="0" src="https://freight.cargo.site/w/1000/i/b2a7ac235cf626dabdfef0d55b30b2739f3b79f7c0db2b97bb7074597ab03e38/screen_heathrow.png" /> <img width="3024" height="1618" width_o="3024" height_o="1618" data-src="https://freight.cargo.site/t/original/i/89f25bc6d143a05fde2a0aa8cbdc6b2432f04c056b509e92e71d28c084f67f0e/screen_caixa.png" data-mid="242487558" border="0" src="https://freight.cargo.site/w/1000/i/89f25bc6d143a05fde2a0aa8cbdc6b2432f04c056b509e92e71d28c084f67f0e/screen_caixa.png" /> Creating and presenting these experiences to our audiences was a first for Salesforce and for Dreamforce. It forced us to concept and work in a lot of grey areas, and involved team members from very different departments and 17 different companies, with technology evolving by the day. It was beyond complicated.But we did it. <img width="7000" height="4669" width_o="7000" height_o="4669" data-src="https://freight.cargo.site/t/original/i/bc09cfd37623e834ada4a4652cb8c5bb06b68d4c4048236f03d984a6b3e2b228/people_equinox-best.jpeg" data-mid="242487562" border="0" src="https://freight.cargo.site/w/1000/i/bc09cfd37623e834ada4a4652cb8c5bb06b68d4c4048236f03d984a6b3e2b228/people_equinox-best.jpeg" /> <img width="6000" height="4000" width_o="6000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/3c9716fa5b473a609c8eac34fa718ce0c7eff4ec9ccc0370c1d406a608a2d8a3/people_chicago.JPG" data-mid="242487563" border="0" src="https://freight.cargo.site/w/1000/i/3c9716fa5b473a609c8eac34fa718ce0c7eff4ec9ccc0370c1d406a608a2d8a3/people_chicago.JPG" /> <img width="6000" height="4000" width_o="6000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/3fe61530ca08588224c0db0d08ef0dd9834fb9ecbc62b6d69b72a1221d246a58/people_chess.JPG" data-mid="242487564" border="0" src="https://freight.cargo.site/w/1000/i/3fe61530ca08588224c0db0d08ef0dd9834fb9ecbc62b6d69b72a1221d246a58/people_chess.JPG" /> <img width="6000" height="4000" width_o="6000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/40871005832a1d72c9088cfb2367cad3cf94780e8769441005fe22c544d595f6/people_pepsi.JPG" data-mid="242487559" border="0" src="https://freight.cargo.site/w/1000/i/40871005832a1d72c9088cfb2367cad3cf94780e8769441005fe22c544d595f6/people_pepsi.JPG" /> <img width="6000" height="4000" width_o="6000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/1f34e8431bc7fe652247b5f983a884316ebb9aae30a143b04e2d478ce2be2ae2/people_pandora.JPG" data-mid="242487560" border="0" src="https://freight.cargo.site/w/1000/i/1f34e8431bc7fe652247b5f983a884316ebb9aae30a143b04e2d478ce2be2ae2/people_pandora.JPG" /> <img width="6000" height="4000" width_o="6000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/167fb229d014be0f38f35c50ca131fe288ede635dbdf6123a056c8a135c182b2/people_lululemon.JPG" data-mid="242487561" border="0" src="https://freight.cargo.site/w/1000/i/167fb229d014be0f38f35c50ca131fe288ede635dbdf6123a056c8a135c182b2/people_lululemon.JPG" /> The streets were packed for three days. The experience blended education with festival energy, featuring robot chess, gamified pin collecting, and brand giveaways. It even served as the backdrop for a Good Morning America segment with Marc Benioff. But the city wasn't the end of the journey. It was a launchpad. It drove traffic to hands-on labs and prompting attendees to ask the most important question of the event: “How could an agent solve this problem at my company?” How effective was Agentforce City? Here’s some stats:Attendees spent an average of 65.37 seconds using our digital activations at Agentforce City. Yes, that number is correct. When someone interacted with Agentforce, they spent a minute with it.And we had we had over 29,000 engagements in Agentforce City alone. If you divide that by 17 storefronts equally, which isn't quite right but just to illustrate how busy we were, that means someone new was badged into every storefront every 50 seconds throughout all three days.TLDR? In keeping with all things AI, here’s our favorite podcasters from NotebookLM talking about Agentforce City: ACCOLADES: From Event Marketing:- Ex Award Winner for Best Use of Event TechnologyFrom the Shorty Awards:- Gold Honor in Physical and Digital Convergence- Bronze Honor in Creative Use of Technology- Finalist for Event and ExperientialAt the Eventex Awards:- Gold for B2B Event- Gold for Customer Engagement Event- Gold for Multisensory Experience- Silver for Event Storytelling At the Muse Creative Awards:- Platinum in Experiential &amp; Immersive B2B- Gold in Event B2B- Gold in Event Tech OTHER PROJECTS https://stevetornello.com/Dreamforce-2024 Sun, 18 May 2025 23:02:34 +0000 stevetornello https://stevetornello.com/Dreamforce-2024 Dreamforce Agentforce 2024&nbsp; Odds say you've heard of Dreamforce, the annual three-day convention with over 45,000 attendees to celebrate innovation, to improve customer relationships and to learn about Salesforce's next big thing. In 2024, that next big thing became so big that Dreamforce became something else: Agentforce. So let's rewind and try this again. Agentforce. A three-day convention focused around the biggest shift ever in technology: How humans with AI Agents can work together to drive customer success. And we had to change our entire event in two weeks. What? Why? The capabilites of Agentforce sped up in a way that nobody could predict. And two weeks out, what was an ambitious future-looking product announcement inside a bigger story became a very real right now thing and the only thing that mattered. That’s AI for you. So we had to turn our biggest event upside down in fourteen days to sell a product that was going to revolutionize not just our business, but business in general. <img width="498" height="370" width_o="498" height_o="370" data-src="https://freight.cargo.site/t/original/i/6cc64564211d3ff8866fbcf7d07040432827be40a404766bea62df0cafc86d63/eyes-popping-out-498-x-370-gif-ixjsctw0lsbkrxkp.gif" data-mid="233374264" border="0" src="https://freight.cargo.site/w/498/i/6cc64564211d3ff8866fbcf7d07040432827be40a404766bea62df0cafc86d63/eyes-popping-out-498-x-370-gif-ixjsctw0lsbkrxkp.gif" /> My team and I had to rewrote some of our signage - at least, the ones we could with the time we had remaining - and made Agentforce make sense throughout the entire attendee journey. We had to edit out the buzzwords and lingo out from our partners’ work to make this complicated concept seem understandable. We changed the digital activations so they were focused purely on Agentforce. We had to tweak demo headers and the product narratives they told. We had to quickly tell new origin stories for our new characters. We had to quickly change our demand gen strategy and prep our attendees for Agentforce with new emails, paid media and more. I’m sure there was more we did, but those two weeks felt like a blur. And, most importantly, we had to make the entire event feel intentional, which honestly was the biggest job we had to tackle. Guess what? Nobody knew the difference. Our campground transformed into an Agentforce classroom, with product demos, customer success experiences, and helping everyone become an AI Expert. <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/6c6ebb307aaa0178d6c8835a82c273bedeb4ac102ceba880e48ec741156c6a23/ezgif.com-video-to-gif-converter-2.gif" data-mid="233374036" border="0" src="https://freight.cargo.site/w/800/i/6c6ebb307aaa0178d6c8835a82c273bedeb4ac102ceba880e48ec741156c6a23/ezgif.com-video-to-gif-converter-2.gif" /><img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/909af488513ff53d99b8a7ca030694e7eee028e46d2899a8ec8a31ee5be3080b/018_H_Sales_Service-ezgif.com-video-to-gif-converter.gif" data-mid="233374035" border="0" src="https://freight.cargo.site/w/800/i/909af488513ff53d99b8a7ca030694e7eee028e46d2899a8ec8a31ee5be3080b/018_H_Sales_Service-ezgif.com-video-to-gif-converter.gif" /> <img width="2664" height="1444" width_o="2664" height_o="1444" data-src="https://freight.cargo.site/t/original/i/931187e8f5c51bee3cf11ba04686cd2d9fd7fb505f89604aef45a15c9b2bbb57/campground_AB.png" data-mid="233374021" border="0" src="https://freight.cargo.site/w/1000/i/931187e8f5c51bee3cf11ba04686cd2d9fd7fb505f89604aef45a15c9b2bbb57/campground_AB.png" /> <img width="1862" height="1444" width_o="1862" height_o="1444" data-src="https://freight.cargo.site/t/original/i/5af8e75e468e9c2bafc1bc1a42ed602a09d18e385ac968614152ebd40b61b764/agentbuilder.png" data-mid="233374022" border="0" src="https://freight.cargo.site/w/1000/i/5af8e75e468e9c2bafc1bc1a42ed602a09d18e385ac968614152ebd40b61b764/agentbuilder.png" /> <img width="2782" height="1524" width_o="2782" height_o="1524" data-src="https://freight.cargo.site/t/original/i/23685986675ea773ec88600bfc8e9ee5f52e4380420bbe936094aefbb23711e7/Screenshot-2025-05-18-at-4.54.22PM.png" data-mid="233374013" border="0" src="https://freight.cargo.site/w/1000/i/23685986675ea773ec88600bfc8e9ee5f52e4380420bbe936094aefbb23711e7/Screenshot-2025-05-18-at-4.54.22PM.png" /> <img width="2782" height="1524" width_o="2782" height_o="1524" data-src="https://freight.cargo.site/t/original/i/22f8112353e56b92e33b88833b94c65490d1d738ae5c35bd258d1c9475841db7/Screenshot-2025-05-18-at-4.55.22PM.png" data-mid="233374011" border="0" src="https://freight.cargo.site/w/1000/i/22f8112353e56b92e33b88833b94c65490d1d738ae5c35bd258d1c9475841db7/Screenshot-2025-05-18-at-4.55.22PM.png" /> <img width="2782" height="1524" width_o="2782" height_o="1524" data-src="https://freight.cargo.site/t/original/i/892046c6a5bd98f64a0f0ae899bd301949a1b54215f4e0fc1a15e9c7ed35a17a/Screenshot-2025-05-18-at-4.55.30PM.png" data-mid="233374010" border="0" src="https://freight.cargo.site/w/1000/i/892046c6a5bd98f64a0f0ae899bd301949a1b54215f4e0fc1a15e9c7ed35a17a/Screenshot-2025-05-18-at-4.55.30PM.png" /> Our lodges turned into acceleration centers, fast-tracking our sales, service, marketing, commerce and other industry leaders into Agentforce-driven success stories.<img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/4e86626113a8f1088c4ccf3d8327ef27d8452838bf0558a7343bd7b6578c62ef/lodge_pan-ezgif.com-optimize.gif" data-mid="233374033" border="0" src="https://freight.cargo.site/w/800/i/4e86626113a8f1088c4ccf3d8327ef27d8452838bf0558a7343bd7b6578c62ef/lodge_pan-ezgif.com-optimize.gif" /> <img width="2500" height="1366" width_o="2500" height_o="1366" data-src="https://freight.cargo.site/t/original/i/2050fb7ecde58185afc9d45054400794ae6dc16544f333824090daf3e29fd3df/Screenshot-2025-05-18-at-9.53.34PM.png" data-mid="233374162" border="0" src="https://freight.cargo.site/w/1000/i/2050fb7ecde58185afc9d45054400794ae6dc16544f333824090daf3e29fd3df/Screenshot-2025-05-18-at-9.53.34PM.png" /> <img width="2664" height="1444" width_o="2664" height_o="1444" data-src="https://freight.cargo.site/t/original/i/d2017bc4b8f08f9590b943b1960321e34bda83455fdc77418af1a257764b43d0/Screenshot-2025-05-18-at-4.30.16PM.png" data-mid="233374020" border="0" src="https://freight.cargo.site/w/1000/i/d2017bc4b8f08f9590b943b1960321e34bda83455fdc77418af1a257764b43d0/Screenshot-2025-05-18-at-4.30.16PM.png" /> Our launch zones turned into, well, literal launch zones, helping over 10,000 attendees build and deploy their own agents on the spot. <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/c6fde57ce241a3c8e8136752116c856325279b7a99f77fe958ed48175909a35b/030_G_Agentforce_elevator-ezgif.com-video-to-gif-converter.gif" data-mid="233374165" border="0" src="https://freight.cargo.site/w/800/i/c6fde57ce241a3c8e8136752116c856325279b7a99f77fe958ed48175909a35b/030_G_Agentforce_elevator-ezgif.com-video-to-gif-converter.gif" /> <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/0f385b101d16360fa45152d84423ef3d5336a687c28878697bdae8043a77352b/Agentforce_launch-ezgif.com-video-to-gif-converter.gif" data-mid="233374056" border="0" src="https://freight.cargo.site/w/800/i/0f385b101d16360fa45152d84423ef3d5336a687c28878697bdae8043a77352b/Agentforce_launch-ezgif.com-video-to-gif-converter.gif" /><img width="2664" height="1444" width_o="2664" height_o="1444" data-src="https://freight.cargo.site/t/original/i/aac826bad0ad20a57ed6e8d615ac7d5e0bef851a8c443df9a8090c70a339ca30/Screenshot-2025-05-18-at-4.33.52PM.png" data-mid="233374019" border="0" src="https://freight.cargo.site/w/1000/i/aac826bad0ad20a57ed6e8d615ac7d5e0bef851a8c443df9a8090c70a339ca30/Screenshot-2025-05-18-at-4.33.52PM.png" /> Howard Street was still the fun heartbeat of the entire event, except this year, we had Brandi Carlisle, Vance Joy, the Lumineers and others perform, and athletes like Simone Biles there to inspire. It had nothing to do with Agentforce, but that’s okay. Sometimes, you need an escape. <img width="2782" height="1524" width_o="2782" height_o="1524" data-src="https://freight.cargo.site/t/original/i/a9b7e3114a16f9a5634f9e067bb81958e53b667c8c3823fb83b7fe08ca13b10f/Screenshot-2025-05-18-at-5.16.13PM.png" data-mid="233373987" border="0" src="https://freight.cargo.site/w/1000/i/a9b7e3114a16f9a5634f9e067bb81958e53b667c8c3823fb83b7fe08ca13b10f/Screenshot-2025-05-18-at-5.16.13PM.png" /> <img width="2782" height="1524" width_o="2782" height_o="1524" data-src="https://freight.cargo.site/t/original/i/4401fc0d39f5b07b110be30b65a933944b0d9d49cbeb1add2d53b262b4b5a27a/Screenshot-2025-05-18-at-5.15.44PM.png" data-mid="233373991" border="0" src="https://freight.cargo.site/w/1000/i/4401fc0d39f5b07b110be30b65a933944b0d9d49cbeb1add2d53b262b4b5a27a/Screenshot-2025-05-18-at-5.15.44PM.png" /> <img width="2782" height="1524" width_o="2782" height_o="1524" data-src="https://freight.cargo.site/t/original/i/dc75b1b21e02fd16c9aa40c034c654bb22e1dba733b65f342bb36f1195b81b60/Screenshot-2025-05-18-at-5.15.56PM.png" data-mid="233373990" border="0" src="https://freight.cargo.site/w/1000/i/dc75b1b21e02fd16c9aa40c034c654bb22e1dba733b65f342bb36f1195b81b60/Screenshot-2025-05-18-at-5.15.56PM.png" /> <img width="2782" height="1524" width_o="2782" height_o="1524" data-src="https://freight.cargo.site/t/original/i/d0e4d2a3f7fbcd4d64a9d6d07a0f4293a5470023c363d9fe843f13fa70e1ef99/Screenshot-2025-05-18-at-5.15.31PM.png" data-mid="233373992" border="0" src="https://freight.cargo.site/w/1000/i/d0e4d2a3f7fbcd4d64a9d6d07a0f4293a5470023c363d9fe843f13fa70e1ef99/Screenshot-2025-05-18-at-5.15.31PM.png" /> Agentforce felt even more special with the introduction of our new fleet of characters that we concepted, developed style guides for, expanded and introduced in one month. <img width="1838" height="462" width_o="1838" height_o="462" data-src="https://freight.cargo.site/t/original/i/70f0abfddbefb4613640aa07460af16bb5942b22448232b363df1e2469479b79/Screenshot-2025-05-18-at-4.50.30PM.png" data-mid="233374018" border="0" src="https://freight.cargo.site/w/1000/i/70f0abfddbefb4613640aa07460af16bb5942b22448232b363df1e2469479b79/Screenshot-2025-05-18-at-4.50.30PM.png" /> If you were an AI newbie, and was shy about asking questions, we made very simple, easy-to-win AI trivia games intended to get everyone up to speed while building up their confidence. And if you couldn't be there in person, we broadcasted it live. <img width="2500" height="1366" width_o="2500" height_o="1366" data-src="https://freight.cargo.site/t/original/i/619ffa9febcb2430e49ee081deb9387ba01346fa8c25e3b1546f97733a6bf7d5/Screenshot-2025-05-18-at-10.02.40PM.png" data-mid="233374223" border="0" src="https://freight.cargo.site/w/1000/i/619ffa9febcb2430e49ee081deb9387ba01346fa8c25e3b1546f97733a6bf7d5/Screenshot-2025-05-18-at-10.02.40PM.png" /> The press was blown away. Attendees were ecstatic.&nbsp; P!nk flew over a ballpark. Our customers flourished.&nbsp;Robots did robot things. <img width="2500" height="1366" width_o="2500" height_o="1366" data-src="https://freight.cargo.site/t/original/i/0e6127e46b9d0dccbb7222931755b70a4d0128b73e9ea8ed082ae34c364c7cb4/Screenshot-2025-05-18-at-9.58.30PM.png" data-mid="233374183" border="0" src="https://freight.cargo.site/w/1000/i/0e6127e46b9d0dccbb7222931755b70a4d0128b73e9ea8ed082ae34c364c7cb4/Screenshot-2025-05-18-at-9.58.30PM.png" /> <img width="2500" height="1366" width_o="2500" height_o="1366" data-src="https://freight.cargo.site/t/original/i/7a916b73589e06c8951cc2264096e4501e3d914d0323fa2f272438cfd615fa4a/Screenshot-2025-05-18-at-9.58.15PM.png" data-mid="233374184" border="0" src="https://freight.cargo.site/w/1000/i/7a916b73589e06c8951cc2264096e4501e3d914d0323fa2f272438cfd615fa4a/Screenshot-2025-05-18-at-9.58.15PM.png" /> <img width="2500" height="1366" width_o="2500" height_o="1366" data-src="https://freight.cargo.site/t/original/i/1d103ed5699f8fd508ac8b289554e6dbcf4b45e6f2fbef80179fe0c1791ab27f/Screenshot-2025-05-18-at-9.57.59PM.png" data-mid="233374185" border="0" src="https://freight.cargo.site/w/1000/i/1d103ed5699f8fd508ac8b289554e6dbcf4b45e6f2fbef80179fe0c1791ab27f/Screenshot-2025-05-18-at-9.57.59PM.png" /> And to top it all off, we had a five-minute drone show that captivated everyone. <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/d1f04fc1646d6465a27eefafdcbb0cb54612c0982d9c8670378a9c9672c666c2/drone-ezgif.com-video-to-gif-converter.gif" data-mid="233374024" border="0" src="https://freight.cargo.site/w/800/i/d1f04fc1646d6465a27eefafdcbb0cb54612c0982d9c8670378a9c9672c666c2/drone-ezgif.com-video-to-gif-converter.gif" /> Did we overdo it? Of course we did. That’s what we do. But this is our flagship event, and we’re promoting our newest generational-changing product. How could we not go above and beyond? Dreamforce, errr, Agentforce was just the beginning. Weeks later, we launched the Agentforce World Tour, bringing the greatness of this three-day event to different cities around the globe, and helping tens of thousands of more customers build and deploy their own Agents in real time. It was exhasuting. But we loved every minute of it. And, as we took Dreamforce on the road to our World Tours and Third Party events, we took home some honors from&nbsp;Experiential and Event PR Awards for our effort: - AWS re:Invent 2024 – Honorable Mention, Best Product Launch/Unveil - Mobile World Congress 2025 – Honorable Mention, Best Product Launch/Unveil- NRF 2025 – Honorable Mention, Best Product Launch/Unveil- Mobile World Congress 2025 – Honorable Mention, Best Trade Show Booth Experience- NRF 2025 – Honorable Mention, Best Trade Show Booth Experience OTHER PROJECTS https://stevetornello.com/AI-Basics Thu, 25 Jan 2024 23:38:08 +0000 stevetornello https://stevetornello.com/AI-Basics AI BasicsHave you ever joined a conversation already in progress, and you think you can seamlessly jump right in, but in reality, it’s already gone far too deep and you don’t know enough details to fully participate in it?That’s how many people felt about AI in the fall of 2023. And with Dreamforce 23 being “the world’s biggest AI convention”, there was a good chance that we’d be having conversations about AI that our attendees wouldn’t be ready for. So we created a place at Dreamforce where we explained the basic tenets of AI in very simple terms. We tried to stay away from tech. We tried to make every exhibit intuitive and hands-on. And considering how complicated AI is, we wanted to keep our exhibits as simple (and metaphorical) as possible. Introducing AI Basics: We had five different exhibits where we took attendees through some basic concepts about AI. The first one was about prompt writing.&nbsp;Prompt writing is a way to communicate with an AI system by providing instructions or input in the form of text. Well-crafted prompts can guide the AI to generate more accurate and relevant responses. However, poorly constructed prompts might yield less satisfactory results. So we created a simple digital template that showed them how detailed you needed to be. <img width="800" height="415" width_o="800" height_o="415" data-src="https://freight.cargo.site/t/original/i/3bfbbb0815f52dbe26d0dd6072933f27ccd21b3ad0ce344572a7bed476cc8531/Prompts.gif" data-mid="202840283" border="0" data-scale="77" src="https://freight.cargo.site/w/800/i/3bfbbb0815f52dbe26d0dd6072933f27ccd21b3ad0ce344572a7bed476cc8531/Prompts.gif" /> Another exhibit spoke about the different phases of AI - predictive, generative and autonomous. Each has distinct purposes and functions. We created spinners that highlighted those differences using real-world interests that they can easily relate to. <img width="600" height="338" width_o="600" height_o="338" data-src="https://freight.cargo.site/t/original/i/d42a9e1d76259518935421b5acbae7472bd0ab224ec21aac2594c00a3df6d888/Gif_Phases.gif" data-mid="202840429" border="0" data-scale="100" src="https://freight.cargo.site/w/600/i/d42a9e1d76259518935421b5acbae7472bd0ab224ec21aac2594c00a3df6d888/Gif_Phases.gif" /> A third exhibit tried to take the fear out of being replaced by AI. We created “lockers” that, on the outside, presented a question about famous innovations throughout history that originally scared people. When you opened the “locker”,&nbsp; we revealed a physical copy of that innovation. And you realized how those fears were unwarranted, and how those innovations&nbsp; made humans more productive or connected. <img width="600" height="338" width_o="600" height_o="338" data-src="https://freight.cargo.site/t/original/i/e65aec9d64c48c19fcfc69122d2dcfa7717300aa31becd4bc27c4bee04cf2766/gif_human.gif" data-mid="202840485" border="0" src="https://freight.cargo.site/w/600/i/e65aec9d64c48c19fcfc69122d2dcfa7717300aa31becd4bc27c4bee04cf2766/gif_human.gif" /> Our fourth exhibit talked about Salesforce’s trust layer. We didn’t want to get into product, but this was conceptually important.&nbsp;Your AI is only as good as the data it learns from. Which means it's It's essential that the data is accurate, carefully collected, and free from biases. We used a train track as a metaphor for the path your data takes within AI. And we placed placards to show how a trust layer keeps their data safe from hackers and other risks. This involves practices like a closed loop system, data validation, cleaning, zero-retention, and anonymization. <img width="600" height="338" width_o="600" height_o="338" data-src="https://freight.cargo.site/t/original/i/77379b8ac4b9f101fc07a93a88c7f8677d69544424be62b3ed199e01a940cd52/Gif_Train.gif" data-mid="202840539" border="0" src="https://freight.cargo.site/w/600/i/77379b8ac4b9f101fc07a93a88c7f8677d69544424be62b3ed199e01a940cd52/Gif_Train.gif" /> And finally, we had an exhibit explaining what a Large Language Model is (LLM).&nbsp;An LLM is a type of artificial intelligence that has been trained on a lot of text data. It’s like a really smart conversation partner that can create human-sounding text based on a given prompt. We hired an Oakland-based artist, Swilk, who stitched together a large web that grew throughout the three-day event, serving as a metaphor for an LLM.&nbsp; Beside the installation was a video that connected what they were seeing live and how an LLM works. <img width="600" height="338" width_o="600" height_o="338" data-src="https://freight.cargo.site/t/original/i/1e711a927467bdce5620af73db5950a87d49e41618d7ec0857bb84ebe8999ab2/Gif_LLM.gif" data-mid="202840622" border="0" src="https://freight.cargo.site/w/600/i/1e711a927467bdce5620af73db5950a87d49e41618d7ec0857bb84ebe8999ab2/Gif_LLM.gif" /> At the end of each exhibit, we placed a QR code that provided attendees with a list of places throughout Dreamforce where they can extend their learnings on that topic. This could be an installation, a talk, a breakout or even a PDF. AI Basics was a huge success story at Dreamforce 23. It served as a necessary launching spot for many attendees. We had docents who answered countless questions about AI. We provided attendees with a game plan for their three-day experience. And it modeled an initiative that we need for future events. OTHER PROJECTS https://stevetornello.com/Big-AIdeas Thu, 21 Sep 2023 02:27:50 +0000 stevetornello https://stevetornello.com/Big-AIdeas BIG AIdeas2023 saw the explosion of AI apps, GPTs and AI services hitting the market. And everyone was asking the same question: How can we use AI to do more, be faster and be better? At Dreamforce 23, with 45,000 AI experts, thinkers and doers all in one place, we figured this was an incredible opportunity for us to ask a way more important question: How can we use AI for good? We did just that at our Big AIdeas exhibit. We mounted a giant split-flap board from our friends from Oat Foundry in the middle of our conference's busy main avenue that loudly and demonstratively ran through a series of big ideas about how we can use AI for good. <img width="600" height="338" width_o="600" height_o="338" data-src="https://freight.cargo.site/t/original/i/6c4b686d339aa78e6c28dc52cd1cc2bf1bae9fa6ddbe4dbd91f78dd4ef722c3d/BigAIdeas_thumbnail.gif" data-mid="191438411" border="0" src="https://freight.cargo.site/w/600/i/6c4b686d339aa78e6c28dc52cd1cc2bf1bae9fa6ddbe4dbd91f78dd4ef722c3d/BigAIdeas_thumbnail.gif" /> The size and the flapping sounds of the board was something that made attendees stop and look. When they did, we invited them to tell us how they would use AI for good. We helped them fill out a simple MadLibs on a mounted iPad and then boom! Their big AI idea appeared on the board for them. FLAP FLAP FLAP! <img width="1220" height="1438" width_o="1220" height_o="1438" data-src="https://freight.cargo.site/t/original/i/3188f53d24c3ff990a6f021c5afdd83227c4f2a471885059dbde478b794aab7a/iPad_screen.png" data-mid="191441912" border="0" src="https://freight.cargo.site/w/1000/i/3188f53d24c3ff990a6f021c5afdd83227c4f2a471885059dbde478b794aab7a/iPad_screen.png" /> Most of them took photos or videos of their ideas flapping onto the board and shared it on their socials. <img width="3000" height="1666" width_o="3000" height_o="1666" data-src="https://freight.cargo.site/t/original/i/4f019c13e721d4654ed20db85888e9a45328a9677f4a5544298fa212a98f9e12/Photo_For_Socials.png" data-mid="191438881" border="0" src="https://freight.cargo.site/w/1000/i/4f019c13e721d4654ed20db85888e9a45328a9677f4a5544298fa212a98f9e12/Photo_For_Socials.png" /> The best ideas were highlighted on the following day on the split-flap board, inspiring more great AI ideas for good. Now can we do anything about these ideas on the spot? No. AI isn’t that advanced yet. But we can plant the seeds, So after our attendees typed in their big AIdea, we invited them to attend the Dreampitch at Dreamforce, where three entrepreneurs pitched how their own companies are using AI to make the world a better place - with the winner taking home $250,000. We captured 202 big AI ideas over the three days of Dreamforce. Some of them were silly. Most of them were poignant. All of them are here. <img width="1275" height="1650" width_o="1275" height_o="1650" data-src="https://freight.cargo.site/t/original/i/da60702c651742a241ba09fc1c4037b58749d0666de778f6a85c3372b61a7260/01_Big-AIdeas-Ideas.jpg" data-mid="191936558" border="0" src="https://freight.cargo.site/w/1000/i/da60702c651742a241ba09fc1c4037b58749d0666de778f6a85c3372b61a7260/01_Big-AIdeas-Ideas.jpg" /> <img width="1275" height="1650" width_o="1275" height_o="1650" data-src="https://freight.cargo.site/t/original/i/84379513ab2a70dd8abe490c689ca5c0135ee901c93ac6ccb00943ede7c4d66e/02_Big-AIdeas-ideas.jpg" data-mid="191936580" border="0" src="https://freight.cargo.site/w/1000/i/84379513ab2a70dd8abe490c689ca5c0135ee901c93ac6ccb00943ede7c4d66e/02_Big-AIdeas-ideas.jpg" /> <img width="1275" height="1650" width_o="1275" height_o="1650" data-src="https://freight.cargo.site/t/original/i/4ab68c5ae05ad9dd1c95fa2158c16a5112be3eb2d76b57d63403cd3b2019d76a/03_Big-AIdeas-ideas.jpg" data-mid="191936587" border="0" src="https://freight.cargo.site/w/1000/i/4ab68c5ae05ad9dd1c95fa2158c16a5112be3eb2d76b57d63403cd3b2019d76a/03_Big-AIdeas-ideas.jpg" /> <img width="1275" height="1650" width_o="1275" height_o="1650" data-src="https://freight.cargo.site/t/original/i/ae4c2383c8718203da9a9831c01098e2a22f9b8d5149a57a75296c8555ba1649/04_Big-AIdeas-ideas.jpg" data-mid="191936593" border="0" src="https://freight.cargo.site/w/1000/i/ae4c2383c8718203da9a9831c01098e2a22f9b8d5149a57a75296c8555ba1649/04_Big-AIdeas-ideas.jpg" /> <img width="1275" height="1650" width_o="1275" height_o="1650" data-src="https://freight.cargo.site/t/original/i/95d3e5dbd58773d00a9379c87222137770fe9eaad4cac5733b6e2c5bbc2de76d/05__Big-AIdeas-ideas.jpg" data-mid="191936599" border="0" src="https://freight.cargo.site/w/1000/i/95d3e5dbd58773d00a9379c87222137770fe9eaad4cac5733b6e2c5bbc2de76d/05__Big-AIdeas-ideas.jpg" /> <img width="1275" height="1650" width_o="1275" height_o="1650" data-src="https://freight.cargo.site/t/original/i/16daa6a9b23551e24defb7d8b8b5373cf22344188ccb2061f8e60efb7cd714c4/06__Big-AIdeas-ideas.jpg" data-mid="191936606" border="0" src="https://freight.cargo.site/w/1000/i/16daa6a9b23551e24defb7d8b8b5373cf22344188ccb2061f8e60efb7cd714c4/06__Big-AIdeas-ideas.jpg" /> <img width="1275" height="1650" width_o="1275" height_o="1650" data-src="https://freight.cargo.site/t/original/i/d7ce4ef9efffc46aeeefe1eb0ea4f5276dcff6515d1ff8624d46f7e5527cdc55/07_Big-AIdeas-ideas.jpg" data-mid="191936613" border="0" src="https://freight.cargo.site/w/1000/i/d7ce4ef9efffc46aeeefe1eb0ea4f5276dcff6515d1ff8624d46f7e5527cdc55/07_Big-AIdeas-ideas.jpg" /> <img width="1275" height="1650" width_o="1275" height_o="1650" data-src="https://freight.cargo.site/t/original/i/3c228b33083e8d5b2f177df22fa012147f6eb61078cdbfb382a5dfedb0aa2f78/08__Big-AIdeas-ideas.jpg" data-mid="191936619" border="0" src="https://freight.cargo.site/w/1000/i/3c228b33083e8d5b2f177df22fa012147f6eb61078cdbfb382a5dfedb0aa2f78/08__Big-AIdeas-ideas.jpg" /> <img width="1275" height="1650" width_o="1275" height_o="1650" data-src="https://freight.cargo.site/t/original/i/eebbb7b0617b6fc73db744bd9442e894c5a75878c8a760a73d04490f9a9e7e92/09_Big-AIdeas-ideas.jpg" data-mid="191936625" border="0" src="https://freight.cargo.site/w/1000/i/eebbb7b0617b6fc73db744bd9442e894c5a75878c8a760a73d04490f9a9e7e92/09_Big-AIdeas-ideas.jpg" /> <img width="1275" height="1650" width_o="1275" height_o="1650" data-src="https://freight.cargo.site/t/original/i/761f008a2b85f15ca07643a38a03d8cf7ffc98c1ae66e5e2d6fe9c2cb14e7ea7/10_Big-AIdeas-ideas.jpg" data-mid="191936631" border="0" src="https://freight.cargo.site/w/1000/i/761f008a2b85f15ca07643a38a03d8cf7ffc98c1ae66e5e2d6fe9c2cb14e7ea7/10_Big-AIdeas-ideas.jpg" /> <img width="1275" height="1650" width_o="1275" height_o="1650" data-src="https://freight.cargo.site/t/original/i/79cd9762f5994e8a9fc79e5092418a5725dca381a4383e7f21ff31035f59e1eb/11_Big-AIdeas-ideas.jpg" data-mid="191936637" border="0" src="https://freight.cargo.site/w/1000/i/79cd9762f5994e8a9fc79e5092418a5725dca381a4383e7f21ff31035f59e1eb/11_Big-AIdeas-ideas.jpg" /> <img width="1275" height="1650" width_o="1275" height_o="1650" data-src="https://freight.cargo.site/t/original/i/2807e960fada8437a214904a18c8fb8b5b3ce2b4b4538f8519a90d4755026fd0/12_Big-AIdeas-ideas.jpg" data-mid="191936643" border="0" src="https://freight.cargo.site/w/1000/i/2807e960fada8437a214904a18c8fb8b5b3ce2b4b4538f8519a90d4755026fd0/12_Big-AIdeas-ideas.jpg" /> <img width="1275" height="1650" width_o="1275" height_o="1650" data-src="https://freight.cargo.site/t/original/i/71522718a958f9f6eaba4408c7167214bbbee40a39dad64a59c03cfc40435158/13_Big-AIdeas-ideas.jpg" data-mid="191936644" border="0" src="https://freight.cargo.site/w/1000/i/71522718a958f9f6eaba4408c7167214bbbee40a39dad64a59c03cfc40435158/13_Big-AIdeas-ideas.jpg" /> <img width="1275" height="1650" width_o="1275" height_o="1650" data-src="https://freight.cargo.site/t/original/i/da0ba7143cd87e66e36e799a9ab9e7aa949bfbba8f8bb6f22ea545b64512e73b/14_Big-AIdeas-ideas.jpg" data-mid="191936645" border="0" src="https://freight.cargo.site/w/1000/i/da0ba7143cd87e66e36e799a9ab9e7aa949bfbba8f8bb6f22ea545b64512e73b/14_Big-AIdeas-ideas.jpg" /> <img width="1832" height="934" width_o="1832" height_o="934" data-src="https://freight.cargo.site/t/original/i/6f582dff5014d9ea8cefc169f8ff6b0d5be8a37e15d1d87cab6fb5e806b54bcf/Dreampitch_PLAY.png" data-mid="191438703" border="0" src="https://freight.cargo.site/w/1000/i/6f582dff5014d9ea8cefc169f8ff6b0d5be8a37e15d1d87cab6fb5e806b54bcf/Dreampitch_PLAY.png" /> The split-flap board was a great device to stop what they were doing, think, and then re-frame how our attendees were thinking about AI. And who knows? Maybe next year, one of those big AIdeas from this year is being presented to our Dreampitch judges at Dreamforce 24. OTHER PROJECTS https://stevetornello.com/Dreamforce-2023 Sat, 27 Jul 2024 00:40:48 +0000 stevetornello https://stevetornello.com/Dreamforce-2023 Dreamforce 20232023 will be remembered as the year when AI changed everything. For Salesforce, it will also be remembered as the year the company transformed itself. We didn't stop being a CRM company. It just became an added ingredient to our recipe of success, adding data, AI and trust to the equation. It's a change that was seen in everything we did, from our demand gen efforts to our website to our pitch materials and yes, to our live events. Like Dreamforce, which we billed as the biggest AI event in the world. This was my first Dreamforce as a Creative Director on the Events &amp; Experiences team. So my team and I had to oversee how we were talking about AI throughout every inch of the campus. We had to develop and judge digital experiences (like AI Basics and DF Gives, for example) that made sure AI was being represented in an accurate way. We were tasked to expand our “Everyone’s an Einstein” messaging, giving our attendees the confidence that they can do this. And we had to make sure our story made sense and resonated to everyone. From the stories we told on Howard Street through the campground and product lodges, everything we did centered around a story about the AI and data revolution - and how with Salesforce, you can trust the entire process, even if you find it scary. So we took great care with our messaging hierarchy throughout our attendee journey.At our registration desk, we had signage that said “Welcome TrAIlblazers.&nbsp; Ask More of AI”. This challenged them to think deeper about this new technology they’re learning about, and how there’s more to it than meets the eye. We led them down to front of buildings in Moscone that read “Business is the greatest platform for change”, reminding them that even with a powerful tech tool like AI, it’s what you do with it that matters most. And you can do good by doing good. That brought them to&nbsp;our product campground with signs that said “Data + AI + CRM + Trust. That’s Customer 360”, which provided them with a more specific context which how Salesforce can help them succeed (with an emphasis on “Trust”, which was our differentiator).&nbsp; And then, we inspired them with “Now Everyone’s an Einstein”, because with AI, they can do genius level work. (This was our product campaign that was running, and was really effective and beloved). It was a clear and convincing message, and because the entire company told the same story, Dreamforce resonated more than ever. How much? This much. EventMarketer.com awarded us the Ex Award (Best of Show) for the "Best B-to-B Conference or Event in 2023", the first time we won that prestigious honor.And the after-effects of Dreamforce led to a huge Q4 and Q1 earnings for our company. Here’s some photos from the event. <img width="750" height="500" width_o="750" height_o="500" data-src="https://freight.cargo.site/t/original/i/a3d94d874a9930cbb17027d00e558bbc109127b527db8f3e14281e5b472883d6/650253ce1d91f.image.jpg" data-mid="215347398" border="0" src="https://freight.cargo.site/w/750/i/a3d94d874a9930cbb17027d00e558bbc109127b527db8f3e14281e5b472883d6/650253ce1d91f.image.jpg" /> <img width="1200" height="800" width_o="1200" height_o="800" data-src="https://freight.cargo.site/t/original/i/73174b80d3bd8ce969b41fa252773ec67b0926d4bbd2e945a19bb1f952e907fa/Dreamforce-2023-Takeaways.jpg" data-mid="215347400" border="0" src="https://freight.cargo.site/w/1000/i/73174b80d3bd8ce969b41fa252773ec67b0926d4bbd2e945a19bb1f952e907fa/Dreamforce-2023-Takeaways.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c5039e28784b0b2fedc5333bad8e076e668eda099e76ed50d3adbd1fb0bacac0/2FwAhiVdu4tmuHwc9fQod.jpg" data-mid="215347401" border="0" src="https://freight.cargo.site/w/1000/i/c5039e28784b0b2fedc5333bad8e076e668eda099e76ed50d3adbd1fb0bacac0/2FwAhiVdu4tmuHwc9fQod.jpg" /> <img width="2048" height="1365" width_o="2048" height_o="1365" data-src="https://freight.cargo.site/t/original/i/64fe9fafaf8285ebcc01881aba5a85635773de81c8149463758aa439a7cbe487/rawImage.jpg" data-mid="215347405" border="0" src="https://freight.cargo.site/w/1000/i/64fe9fafaf8285ebcc01881aba5a85635773de81c8149463758aa439a7cbe487/rawImage.jpg" /> <img width="1200" height="900" width_o="1200" height_o="900" data-src="https://freight.cargo.site/t/original/i/3d085ac539357ca230c3d4d7cc4940847dd483c5ed4a19dcf1d97928afb5f392/dreamforce-7_1200xx4032-3024-0-0.jpg" data-mid="215347444" border="0" src="https://freight.cargo.site/w/1000/i/3d085ac539357ca230c3d4d7cc4940847dd483c5ed4a19dcf1d97928afb5f392/dreamforce-7_1200xx4032-3024-0-0.jpg" /> <img width="1024" height="768" width_o="1024" height_o="768" data-src="https://freight.cargo.site/t/original/i/c84a914f780763748f647387520cfe37385a56e4425e3da269e92286f7021847/20220920_123727-1-1024x768.jpg" data-mid="215737369" border="0" src="https://freight.cargo.site/w/1000/i/c84a914f780763748f647387520cfe37385a56e4425e3da269e92286f7021847/20220920_123727-1-1024x768.jpg" /> <img width="700" height="426" width_o="700" height_o="426" data-src="https://freight.cargo.site/t/original/i/d56fe6a78a72eebb8063137749502edc73fbf9f322da4b9f6674948e67293069/dreamforce-2023-main-image.jpg" data-mid="215737383" border="0" src="https://freight.cargo.site/w/700/i/d56fe6a78a72eebb8063137749502edc73fbf9f322da4b9f6674948e67293069/dreamforce-2023-main-image.jpg" /> <img width="2048" height="1162" width_o="2048" height_o="1162" data-src="https://freight.cargo.site/t/original/i/0413b13b3402d03b6fcd508e2927b9bad51e56f81c557fb242cd844154bfc35a/WhatsApp-Image-2023-09-14-at-2.45.53-PM.jpg" data-mid="215347406" border="0" src="https://freight.cargo.site/w/1000/i/0413b13b3402d03b6fcd508e2927b9bad51e56f81c557fb242cd844154bfc35a/WhatsApp-Image-2023-09-14-at-2.45.53-PM.jpg" /> <img width="2048" height="1536" width_o="2048" height_o="1536" data-src="https://freight.cargo.site/t/original/i/2bd1c53c959587817b1a3963ad820ca94bb90d349c6371102e3646a188aaf8b3/rawImage-1.jpg" data-mid="215347433" border="0" src="https://freight.cargo.site/w/1000/i/2bd1c53c959587817b1a3963ad820ca94bb90d349c6371102e3646a188aaf8b3/rawImage-1.jpg" /> <img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/d74d46975a0e28381d3a9578d785ce13c0fa3f05e884eb17f24e6aa8d391d62b/moscone.jpg" data-mid="215347409" border="0" src="https://freight.cargo.site/w/1000/i/d74d46975a0e28381d3a9578d785ce13c0fa3f05e884eb17f24e6aa8d391d62b/moscone.jpg" /> OTHER PROJECTS https://stevetornello.com/Think-Outside-the-Quota Thu, 21 Apr 2022 03:20:32 +0000 stevetornello https://stevetornello.com/Think-Outside-the-Quota THINK OUTSIDE THE QUOTADuring the pandemic, the world of sales drastically changed. Gone were the days of in-person meetings, analog solutions and old processes. Those who adapted thrived. Those who didn’t were looking for answers fast. With Salesforce’s standing as an industry thought leader, it fell upon us to share not just our knowledge, but to provide access into the methods of most influential salespeople in the world. And with our launch of Salesforce+, a new streaming service for live and original content series, we were provided with a huge opportunity.So we created a documentary series that tapped into those relationships with the best salespeople in the world and asked them to reveal what their secret sauce is. We called it “Think Outside the Quota”, and it was an instant hit. We launched Season One with eight episodes:John Barrows, CEO of JB Sales, urges sales leaders to not turn their teams into robots. Forbes&nbsp;CRO Jessica Sibley wants sales teams to wait, then innovate. Cynthia Barnes, CEO of National Association of Women Sales Professionals, proves how diversity sells.FUBU CEO Daymond John talks explains that community grows opportunities.Salesforce Senior Vice President of Sales Jennifer Lagaly tells salespeople that they are not their number.DonorsChoose CRO Katie Bisbee shows how great things happen when sales and marketing come together.DocuSign’s Robin Joy explains how when you bring new partners and technology together, you get huge returns. And pro skater and entrepreneur Tony Hawk urges everyone that authenticity is everything. Season Two is currently in the planning stages. Pulling off an original series like this on a streaming service requires a large team to work together. Somehow, we pulled it off, with members of the brand creative and content teams, product creative and content teams, film production, experiences, legal and web development all taking on their respective roles and making it happen. OTHER PROJECTS https://stevetornello.com/True-Trailblazer-Stories Wed, 09 Jun 2021 05:25:37 +0000 stevetornello https://stevetornello.com/True-Trailblazer-Stories TRUE TRAILBLAZER STORIESThe best stories are the ones that are both true and unbelievable at the same time. For Sales Cloud, we talked to a customer from Confluent&nbsp; (who just so happens to be married to one of our salespeople).&nbsp; He told us a story about an interaction on camera during a weekly sales scrum that could only have happened during the pandemic&nbsp; - and how they used Sales Cloud to stay focused. It was, in a word, hilarious, and too good to be left to the imagination.So we hired actors and re-enacted the entire thing.&nbsp; For Service Cloud, we talked to our customers from ICS+. They told us a story about a job site that had so many miscues that they swore it was haunted. But, no matter what happened, Service Cloud had the answer for everything. This story was just too weird to remain a tale you tell around a campfire. So again, we hired actors and re-enacted the whole thing. Why did we do this? To have some fun. To tell a different type of customer story. To experiment. To portray our Trailblazers as a brand new type of hero. Did it work? Traffic from these films (and their :30 cutdowns) drove more visits than usual to our&nbsp; product pages. And when they were there, they looked around a little bit longer than usual. They piqued interest. That’s what films like these are designed to do. And, most importantly, they probably put a smile on their faces, especially during a time when those smiles were harder to come by. OTHER PROJECTS https://stevetornello.com/Downtown-Boxing-Gym Thu, 12 Nov 2020 02:22:35 +0000 stevetornello https://stevetornello.com/Downtown-Boxing-Gym DOWNTOWN BOXING GYMThe Downtown Boxing Gym is an after-school program in Detroit that provides tutoring and life skills to kids aged 8-18 while also teaching them how to box. 99% of the students who have entered the program have graduated high school, which is up from the city of Detroit’s graduation rate of 75%. It really works. We’ve adopted them at Salesforce, and we donated our time and effort to rebrand them and create marketing around the idea of “We train kids for life”. &nbsp;<img width="1016" height="1117" width_o="1016" height_o="1117" data-src="https://freight.cargo.site/t/original/i/e47f55c0264a500a67f4502e44fa97f4833f8347fc7b2fab5d5dcc96afcbb8c6/0.jpg" data-mid="88549131" border="0" data-scale="39" src="https://freight.cargo.site/w/1000/i/e47f55c0264a500a67f4502e44fa97f4833f8347fc7b2fab5d5dcc96afcbb8c6/0.jpg" />&nbsp;<img width="1489" height="1117" width_o="1489" height_o="1117" data-src="https://freight.cargo.site/t/original/i/a02cc76f495c96bbc5912f8e128898624677507bf10f46a1b3ddd50a21767652/0-1.jpg" data-mid="88549141" border="0" data-scale="57" src="https://freight.cargo.site/w/1000/i/a02cc76f495c96bbc5912f8e128898624677507bf10f46a1b3ddd50a21767652/0-1.jpg" />We even made this film that played at the Forbes Under 30 Awards to help promote what they’re doing and how we’re helping them. But then the pandemic hit. All of those kids who should have been in the gym were now back in their neighborhoods, looking for something to do. That’s not a great option. The goal of the DBG is to take the kids off the streets, and the more they’re out, the harder it is to turn their lives around. They worked diligently with city and health officials to get them back in, But that’s half the battle. Once inside, we needed to keep them safe. So we created a bunch of playful posters to help the kids understand what was happening. We wrote and designed an 18 page PDF to explain every small detail of their plan. We even made a one-pager to hang up in the gym. We created fun masks for the kids to wear. We displayed riddles as place mats for kids to figure out while they waited. And we even got a musical artist to compose a song to help explain everything that was going on. <img width="4000" height="6000" width_o="4000" height_o="6000" data-src="https://freight.cargo.site/t/original/i/be3d97be10d28beababa1e5366db5aa5e40c4a76f87914dacc2b72773f367784/-200715_DBG_001_46.jpg" data-mid="88548267" border="0" data-scale="49" src="https://freight.cargo.site/w/1000/i/be3d97be10d28beababa1e5366db5aa5e40c4a76f87914dacc2b72773f367784/-200715_DBG_001_46.jpg" />&nbsp; <img width="4000" height="6000" width_o="4000" height_o="6000" data-src="https://freight.cargo.site/t/original/i/9d4991c36c75f24644010f68f015a58f5f1cd24b0d77454365d8389dec6068e8/-200715_DBG_390_100.jpg" data-mid="88548302" border="0" data-scale="49" src="https://freight.cargo.site/w/1000/i/9d4991c36c75f24644010f68f015a58f5f1cd24b0d77454365d8389dec6068e8/-200715_DBG_390_100.jpg" /><img width="6000" height="4000" width_o="6000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/508c03df5f5ba7d85d1542ef8b93779850486c0ee7b0e067ba6e9f3996dbd7cb/-200715_DBG_390_194.jpg" data-mid="88548320" border="0" data-scale="49" src="https://freight.cargo.site/w/1000/i/508c03df5f5ba7d85d1542ef8b93779850486c0ee7b0e067ba6e9f3996dbd7cb/-200715_DBG_390_194.jpg" />&nbsp;<img width="6000" height="4000" width_o="6000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/77f254818d822911e5f54d430adc728b6dd18caa399c07d3fc14aca5ea514400/-200715_DBG_390_201.jpg" data-mid="88548322" border="0" data-scale="49" src="https://freight.cargo.site/w/1000/i/77f254818d822911e5f54d430adc728b6dd18caa399c07d3fc14aca5ea514400/-200715_DBG_390_201.jpg" /><img width="4000" height="6000" width_o="4000" height_o="6000" data-src="https://freight.cargo.site/t/original/i/ec87ff8640c542f4e3afb0567ff07db8a5a228e2b0adf1e2d3c14b0288c02b05/-200715_DBG_390_94.jpg" data-mid="88548296" border="0" data-scale="49" src="https://freight.cargo.site/w/1000/i/ec87ff8640c542f4e3afb0567ff07db8a5a228e2b0adf1e2d3c14b0288c02b05/-200715_DBG_390_94.jpg" /> <img width="4000" height="6000" width_o="4000" height_o="6000" data-src="https://freight.cargo.site/t/original/i/d50c7cf20eab3ce9272ba6107c35b36109eb186d09da83a0b931aa551fb9d430/-200715_DBG_001_262.jpg" data-mid="88548293" border="0" data-scale="49" src="https://freight.cargo.site/w/1000/i/d50c7cf20eab3ce9272ba6107c35b36109eb186d09da83a0b931aa551fb9d430/-200715_DBG_001_262.jpg" /><img width="4000" height="6000" width_o="4000" height_o="6000" data-src="https://freight.cargo.site/t/original/i/3de78c6eafd550ac2587839cea1feecdb2703107de7ad34f3f6011183225b390/-200715_DBG_001_179.jpg" data-mid="88548278" border="0" data-scale="49" src="https://freight.cargo.site/w/1000/i/3de78c6eafd550ac2587839cea1feecdb2703107de7ad34f3f6011183225b390/-200715_DBG_001_179.jpg" />&nbsp;<img width="4000" height="6000" width_o="4000" height_o="6000" data-src="https://freight.cargo.site/t/original/i/1888b11a673a31d9bd22022c42c7b3f24811e08c0eb57677255683ec64b694b3/-200715_DBG_001_139.jpg" data-mid="88548277" border="0" data-scale="49" src="https://freight.cargo.site/w/1000/i/1888b11a673a31d9bd22022c42c7b3f24811e08c0eb57677255683ec64b694b3/-200715_DBG_001_139.jpg" /><img width="4000" height="6000" width_o="4000" height_o="6000" data-src="https://freight.cargo.site/t/original/i/03873fcef88e2683558ebab3aee03bf6a976d0df43acf1f51243a37f3e687378/-200715_DBG_001_98.jpg" data-mid="88548268" border="0" data-scale="49" src="https://freight.cargo.site/w/1000/i/03873fcef88e2683558ebab3aee03bf6a976d0df43acf1f51243a37f3e687378/-200715_DBG_001_98.jpg" />&nbsp;<img width="4000" height="6000" width_o="4000" height_o="6000" data-src="https://freight.cargo.site/t/original/i/41e1744c840634b24e2f7034ad6b821581bcd890a7dc7185a8bf43d0a6d7131d/-200715_DBG_001_58.jpg" data-mid="88548591" border="0" data-scale="49" src="https://freight.cargo.site/w/1000/i/41e1744c840634b24e2f7034ad6b821581bcd890a7dc7185a8bf43d0a6d7131d/-200715_DBG_001_58.jpg" /><img width="1128" height="658" width_o="1128" height_o="658" data-src="https://freight.cargo.site/t/original/i/80e2f76c5f7818d4de47e704ac1382f5f82598a8d10f828aa06d10f23e6be59b/Screen-Shot-2020-11-11-at-10.25.25-PM.png" data-mid="88549189" border="0" src="https://freight.cargo.site/w/1000/i/80e2f76c5f7818d4de47e704ac1382f5f82598a8d10f828aa06d10f23e6be59b/Screen-Shot-2020-11-11-at-10.25.25-PM.png" /> The effort was a great success, so much so that we successfully pushed to have Khali and Jessica, the DBG directors, to appear on a show produced by Salesforce called “Leading Through Change” in an effort to share their secrets and hopefully raise more money. To promote it, we produced a film and ran it on social to bring more attention to them and their appearance. It worked. Their episode drew in over 9,700,000 views, which drew the seventh highest audience in show history and it helped re-invigorate fundraising efforts. After all, none of these efforts was in their budget, but it had to be done. Click below to watch the episode.&nbsp; <img width="2216" height="942" width_o="2216" height_o="942" data-src="https://freight.cargo.site/t/original/i/c4e1903f8bbb28b73358e766f49440fc0c478e54162f93469c8719046d2b16e4/Screen-Shot-2020-11-05-at-8.53.49-PM.png" data-mid="88549409" border="0" src="https://freight.cargo.site/w/1000/i/c4e1903f8bbb28b73358e766f49440fc0c478e54162f93469c8719046d2b16e4/Screen-Shot-2020-11-05-at-8.53.49-PM.png" /> OTHER PROJECTS