YouTube asked us to come up with an event to celebrate April Fool's Day. We turned the site into a homage to 1911, signifying YouTube's 100 year anniversary. We relaunched the top five videos of YouTube's first year, and we were able to put a 1911 filter on every video for that day.We rewrote and curated pages within YouTube to make it seem like 1911. In 24 hours, we had 1,900,000 views, 24 spoofs, countless comments written in old timey language and media impressions that made this event seem like it was everywhere.