Project Gotham Racing 2 had already established itself as a fine racing series. However, in an overcrowded market, they wanted to create a new niche as a driving game where style counts just as much as speed. We wanted to tell that story in a way that kept true to the idea of racing games - by keeping their hearts racing. They were invited to literally drive through our entire site by using the arrow keys to speed up and pass by some of the most stylish cars not only in our game, but in the world.

ACCOLADES: One Show, Cannes and the Clios.