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XBOX: ALAN WAKE

In 2011, Xbox debuted a new game series called "Alan Wake", a psychological thriller where the hero uses a flashlight to unveil terrifying clues to solve a murder. Much of the game took place in the dark, so how you used your flashlight determined how much you learn - and how closer you get to the killer.

To prepare our audience for this different game play experience, we created a mobile app that worked like a flashlight when paired with our Alan Wake microsite, which was completely dark. As you hovered the flashlight around the screen, the dark sifted away to reveal different types of content.

Accolades: Webby Award Winner 2011 (2x)