NIKE: THE COMPLETE LEBRON
Even the most voracious basketball fans in the Far East had a very basic knowledge of LeBron James as he made his assault on the NBA. To help connect the fans to their newfound idol, we told his story from his earliest days in Akron to his legendary Game 5 performance in Detroit, allowing the audience to not only know him as a player but also as a man. The site we created featured videos, photography, a sneaker gallery, stats and biography that helped shaped the narrative, including childhood hoop footage from LeBron's personal stash, interviews with his inner circle and his own reflections on how he approaches his game.
ACCOLADES:One Show, Webbys.