TELLAGAMI
At Tellagami, a social storytelling startup I joined as a Creative Director, I spearheaded the creative vision for both product, brand and content. I provided leadership through content strategy and marketing, product direction and the development of design and copy. Simply, I led the creative department as we developed the app, site, social media and all things forward-facing, as we worked our way towards acquisition. I also worked on our pitch materials.
Even though the technology had been around for awhile, we wanted to re-brand and rebuild everything. This was building a brand from scratch - like creating a logo that told our story with a quick glance that could also work as an icon in an app store and on mobile.
![](https://freight.cargo.site/t/original/i/e24deceee95877b1e28c673ea13477f26f395ceb1896f18c88dfbbe1da3972ad/Jwtx1o2E_400x400.png)
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This was a purely mobile site, and I led the design and storytelling throughout - even creating a simple “How To” tutorial. We found that students were our biggest users, so we had to keep everything as simple and clear as possible.
![](https://freight.cargo.site/t/original/i/51d4c7a00dc218fe384ff9f296bf8b7e89524aafc67bb67e4d975fc92355edee/tellagami.png)
Our app helped people tell their stories quickly and easily through photo uploads, character animation and voice record. This is an example of a Gami, which is the video output you create from the app:
We used social media as thought starters to get people to tell their Gamis - and to sell background packs for them to tell even more stories.
![](https://freight.cargo.site/t/original/i/e932fd845de34a04ae8a44c5f9b52154f1abd5e62b5251109b35bad178728ef1/Screen-Shot-2021-10-21-at-7.06.17-AM.png)
![](https://freight.cargo.site/t/original/i/4c80374df632ee2f247425c9f7aad52e84e10740c402dec1b438fe91c15cd2f6/Screen-Shot-2021-10-21-at-7.05.52-AM.png)
![](https://freight.cargo.site/t/original/i/7a21d2e485d260071d3bbcf119b2d3b78560198fcfa0b79d26f38d6ba49f6e30/Screen-Shot-2021-10-21-at-7.05.00-AM.png)
Here's some press we received from Forbes. If you're having trouble reading the image, please click on the article to read it on forbes.com.
![](https://freight.cargo.site/t/original/i/07bbc21e773658be1be6edd4fdf271ac92eaa153f6eca94e1637278badcb3395/forbes_split_o.jpg)