NIKE: MY GAME IS MADE OUTSIDE
Nike learned that young ballers in the Far East tended to improve through the same regimented drills, and because of that, their games became predictable and bland. To help correct that, we showed how four of the biggest basketball players in the world used the summer and their playground during their youth to turn the fundamentals of basketball into their own unique creative expression. The site housed sixteen small documentaries - four videos each for LeBron James, Jason Kidd, Paul Pierce and Amare Stoudemire - with the athlete giving insight about what they worked on each summer, how they grew as players, how it fits into their games today and tips on how to add that touch to their own.