XBOX KINECT PRODUCT LAUNCH
Kinect for Xbox was the biggest video game console launch in history, selling 8,000,000 units in 60 days. We created two huge phases of the campaign: One large promotional blitz for E3, and then informational digital elements for launch. We created countless webpages, facebook apps, videos and digital experiences that helped sell Kinect to the world.
![](https://freight.cargo.site/t/original/i/eb1eaceb5bdd43fa7b129c9d1b653dc6f41a53950f3ad993c50f577b7a5e835a/Kinect_CTA_Page.jpg)
We also created a nationwide tour, headed by a mobile vehicle that invited people to try out the technology and then share their experiences and a game promotion on Facebook that gave people a taste of the gameplay and invited them to bring their friends together.
ACCOLADES: Communications Arts 2011, Webby Honoree
The best way to sell the technology is through the games. So we created a facebook experience for Joyride, a game where you're encouraged to break the rules, invited our fans to give out "driving violations" for their social media transgressions.
![](https://freight.cargo.site/t/original/i/3d0660becb717f42eea28366d128f4227b79206e6179938b9472b0a39765b058/joyride1_o.jpg)
![](https://freight.cargo.site/t/original/i/1d4b75301182d96a7bc2fc700b26ed2483187062b144622b10e8e9bb085cf49b/joyride2_o.jpg)
![](https://freight.cargo.site/t/original/i/2e9ed97b95820ed9ca7b38cb3cf0189e096c1218ec6589665c07fd570a61a91e/joyride3_o.jpg)
Hey, it’s always fun to claim that you have a small part of history.
![](https://freight.cargo.site/t/original/i/f4c5912b73b84bcf33862e379c8c5951886ef46bda6381f26ddcde97e2f1754b/Screen-Shot-2021-10-21-at-7.50.00-AM.png)