Let's deconstruct brand storytelling. Sure, you can hire someone like me to do that job. But a true brand storyteller is about leadership. It's someone who brings everyone into the fun. Who builds up their team to develop new layers. Who creates a playbook for different types of storytellers to add their own chapters. Who sets and evolves a clear creative standard so there's checks and balances. Because brands today don't need one storyteller. They need a company full of them - and you need a leader to empower them. That's who I am. That's what I do.