Let's deconstruct storytelling. Sure, you can hire one person to do that job, but that’s just not sustainable. A true brand storyteller is about leadership. It's someone who brings everyone into the fun. Who builds up their team to evolve that story. Who creates a playbook for different types of storytellers, from different disciplines, to add their own chapters. Who sets a creative standard so there's checks and balances. And yes, someone who still loves to get their hands dirty, just like everyone else. Because brands today don't need one storyteller. They need a team full of them. And the best brand storytellers are the ones who lead the way. That's who I am. That's what I do.
Senior Creative Director
Salesforce
March 2015 - present
Currently serving as the Senior Creative Director for our Events and Experiences, leading all copywriting, on-site messaging and digital storytelling. This includes Dreamforce, which is one of the biggest technology events in the world.
My team and I are also responsible for third party events, a never-ending world tour, special industry conferences and for experiences within our extensive global real estate portfolio.
I’m also responsible for a new initiative for hands-on digital activations across our entire events portfolio, bringing real-life Salesforce instances to attendees for them to play with.
I also just led the new Brand Voice and Tone relaunch for the entire company. This involved setting what we should sound like, what level of conversation we should be having, what our punctuation policy is, updating Brand Central, and presenting it to the entire marketing department.
And I’m one of the senior leaders helping the creative department uplevel their AI literacy. This involves presenting a ten minute video walkthrough on how I use AI, educating writers on how to talk about AI, and working on teams to explore safe AI usage within the department.
Previously, I guiding the marketing and advertising effots for Sales Cloud and Service Cloud, the two highest revenue-earning products for the world's #1 CRM.
Creative Director/Writer
Consultant
June 2013 - February 2015
Created content and branding materials in various types of media for Google, Capital One, Skype, Hewlett Packard, Venmo, Norton, Ryder, Qualcomm and Samsung.
Creative Director
Tellagami
May 2012 - May 2013
Spearheaded the creative vision for both product and content. Provided leadership through content strategy and marketing, product direction and the development of design and copy.
Associate Creative Director
AKQA
February 2007 – May 2012
Developed the big visions behind award-winning campaigns and products for Nike, Xbox, YouTube, Audi, Target, eBay and Visa. Responsible for content strategy and marketing, creative leadership, copywriting, production and client presentation.
Freelance Senior Copywriter
Goodby, Silverstein & Partners
February 2006 – October 2006
Head writer for digital and print executions for HP’s award-winning ad campaign, “The Computer is Personal Again”.
Stage Director and Collaborator
The Heather Gold Show
2005-2007
Partnered with host to create and develop a monthly talk show where she interviewed tech and entertainment influencers. I was responsible for stage and film direction plus collaborated with host for content, web development and monologue.
Copywriter
See: / Odiorne Wilde Narraway & Partners
January 2002 – March 2005
Created TV, print and other content for Electronic Arts, Target, Country Music Television, Method Cleaning Solution and new business presentations.
Copywriter
The Martin Agency, San Francisco
October 2000 - October 2021
Created print and other content for Schwab, Target and new business pitches.
The Creative Circus
1998-2000
Earned a certificate of completion from the two year portfolio school
The State University of New York at Stony Brook
1992-1996
Graduated with a Major in English and a Minor in American History
Senior Writer, The Stony Brook Press
Founder/Writer/Director, USB Video Debris (semi-weekly video TV show)
MIT Sloan School of Management
Earned Certificate in 2024
Artificial Intelligence: Implications for Business Strategy
Harvard Division of Continuing Education
Earned Certificate in 2025
Executive Leadership Coaching
Control the Loop
Founder / Writer
Communication Arts - Kinect.me
Webby Award Winner - Kinect.me (2x)
Webby Award Winner - Alan Wake (2x)
One Show - Bronze - Nike Lab
London International Award - Bronze - Nike Lab
FWA Site of the Month - Nike Lab
One Show - Merit - Nike: The Complete LeBron
Webby Award Winner - Nike: The Complete LeBron
Cannes - Merit - PGR3
One Show - Silver - PGR3
One Show - Merit - PGR3
Clio - Merit - PGR3
Ad Age Campaign of the Year - Hewlett Packard
EventMarketer.com - Ex Award (Best of Show) for the "Best B-to-B Conference or Event” - Dreamforce 2023
Muse Creative Awards - Gold Experiential & Immersive - Brand Engagement Event - Dreamforce 2023
Adweek B2B Brand of the Year 2024 - Salesforce
AWS re:Invent 2024 – Honorable Mention, Best Product Launch/Unveil - Agentforce World Tour 2025
Mobile World Congress 2025 – Honorable Mention, Best Product Launch/Unveil - Agentforce World Tour 2025
NRF 2025 – Honorable Mention, Best Product Launch/Unveil - Agentforce World Tour 2025
Mobile World Congress 2025 – Honorable Mention, Best Trade Show Booth Experience - Agentforce World Tour 2025
NRF 2025 – Honorable Mention, Best Trade Show Booth Experience - Agentforce World Tour 2025
EventMarketer.com - Ex Award Winner for Best Use of Event Technology - Agentforce City
The Shorty Awards - Gold Honor in Physical and Digital Convergence - Agentforce City
The Shorty Awards -Bronze Honor in Creative Use of Technology - Agentforce City
The Shorty Awards -Finalist for Event and Experiential - Agentforce City
The Eventex Awards - Gold for B2B Event - Agentforce City
The Eventex Awards - Gold for Customer Engagement Event - Agentforce City
The Eventex Awards - Gold for Multisensory Experience - Agentforce City
The Eventex Awards - Silver for Event Storytelling - Agentforce City
Muse Creative Awards - Platinum in Experiential & Immersive B2B - Agentforce City
Muse Creative Awards - Gold in Event B2B - Agentforce City
Muse Creative Awards - Gold in Event Tech - Agentforce City
W3 Awards - Silver in Immersive Experiences (Events & Festivals) - Agentforce City
Quarterfinalist: 2017 Slamdance Screenwriting Competition - “You’ve Come a Long Way”
Top 30 Finalist: 2018 Scriptapalooza Screenwriting Competition - “You’ve Come a Long Way”
Semifinalist: 2018 Screencraft Sci-Fi Screenwriting Competition - “The Gravity of It All”
Semifinalist: 2018 Final Draft Big Break Screenwriting Competition - “The Gravity of It All”
Quarterfinalist: 2018 Bluecat Screenwriting Competition - “The Gravity of It All”
Quarterfinalist: 2019 Final Draft Big Break Competition - “The Transition Game”
Quarterfinalist: 2022 ScreenCraft True Story & Public Domain Competition - “Worth Fighting For”
Quarterfinalist: 2022 Final Draft Big Break Screenwriting Competition - “Worth Fighting For”
Quarterfinalist: 2022 The Script Lab Free Screenplay Contest - “Worth Fighting For”
2024 Final Draft Big Break Quarterfinalist - “Everyone Here Walks Funny”
2025 Outstanding Screenplays Feature Competition Quarterfinalist: “Everyone Here Walks Funny”
2025 Outstanding Screenplays Feature Competition Quarterfinalist: “The Transition Game”
2026 PAGE International Screenplay Competition Quarterfinalist: “Hot Streak”