Anyone can have a big vision. How do you have a big vision that matters? It begins with understanding, refining and believing in the purpose and having it resonate with those around you. It's about developing a content strategy through data and insight. It's about executing and expressing it with the courage of your convictions, each word and pixel chosen with careful consideration. It's staying true to the finish line but being flexible enough to find a better way. A big vision should always have a plan towards bigger things.
Through creative leadership, product and content direction, brand building and advertising campaigns, this has been my job. I set big visions. And then I work to make them come to life.
Director of Integrated Marketing (Creative Lead/ACD)
March 2015 - present
Currently serving as the lead creative in guiding the marketing, advertising and content creation for Sales Cloud, the world's #1 CRM.
June 2013 - February 2015
Creating content and branding materials in various types of media for Google, Capital One, Skype, Hewlett Packard, Venmo, Norton, Ryder, Qualcomm and Samsung.
May 2012 - May 2013
Spearheaded the creative vision for both product and content. Provided leadership through content strategy and marketing, product direction and the development of design and copy.
Associate Creative Director
February 2007 – May 2013
Developed the big visions behind award-winning campaigns and products for Nike, Xbox, YouTube, Audi, Target, eBay and Visa. Responsible for content strategy and marketing, creative leadership, copywriting, production and client presentation.
Freelance Senior Copywriter
Goodby, Silverstein & Partners
February 2006 – October 2006
Head writer for digital and print executions for HP’s award-winning ad campaign, “The Computer is Personal Again”.
Stage Director and Collaborator
The Heather Gold Show
Partnered with host to create and develop a monthly talk show where she interviewed tech and entertainment influencers. I was responsible for stage and film direction plus collaborated with host for content, web development and monologue.
See: / Odiorne Wilde Narraway & Partners
January 2002 – March 2005
Created TV, print and other content for Electronic Arts, Target, Country Music Television, Method Cleaning Solution, Country Music Television and new business presentations.
Communication Arts 2011 - Kinect.me
Webby Award Winner 2011 - Kinect.me (2x)
Webby Award Winner 2011 - Alan Wake (2x)
One Show 2009 - Bronze - Nike Lab
London International Awards 2009 - Bronze - Nike Lab
FWA Site of the Month - July 2009 - Nike Lab
One Show 2008 - Merit - Nike: The Complete LeBron
Webby Award Winner 2008 - Nike: The Complete LeBron
Cannes 2006 - Merit - PGR3
One Show 2006 - Silver - PGR3
One Show 2006 - Merit - PGR3
Clio 2006 - Merit - PGR3
Ad Age Campaign of the Year 2006 - Hewlett Packard