Let's deconstruct storytelling. Sure, you can hire one person to do that job, but that’s just not sustainable. A true brand storyteller is about leadership. It's someone who brings everyone into the fun. Who builds up their team to evolve that story. Who creates a playbook for different types of storytellers, from different disciplines, to add their own chapters. Who sets a creative standard so there's checks and balances. And yes, someone who still loves to get their hands dirty, just like everyone else. Because brands today don't need one storyteller. They need a team full of them. And the best brand storytellers are the ones who lead the way. That's who I am. That's what I do.
Creative Director
Salesforce
March 2015 - present
Currently serving as the Creative Director for our Events and Experiences, leading all copywriting, on-site messaging and digital storytelling. This includes Dreamforce, which is one of the biggest technology events in the world. My team and I are also responsible for third party events, a never-ending world tour, special industry conferences and for experiences within our extensive global real estate portfolio, Previously, I guiding the marketing and advertising effots for Sales Cloud and Service Cloud, the two highest revenue-earning products for the world's #1 CRM.
Creative Director/Writer
Consultant
June 2013 - February 2015
Creating content and branding materials in various types of media for Google, Capital One, Skype, Hewlett Packard, Venmo, Norton, Ryder, Qualcomm and Samsung.
Creative Director
Tellagami
May 2012 - May 2013
Spearheaded the creative vision for both product and content. Provided leadership through content strategy and marketing, product direction and the development of design and copy.
Associate Creative Director
AKQA
February 2007 – May 2013
Developed the big visions behind award-winning campaigns and products for Nike, Xbox, YouTube, Audi, Target, eBay and Visa. Responsible for content strategy and marketing, creative leadership, copywriting, production and client presentation.
Freelance Senior Copywriter
Goodby, Silverstein & Partners
February 2006 – October 2006
Head writer for digital and print executions for HP’s award-winning ad campaign, “The Computer is Personal Again”.
Stage Director and Collaborator
The Heather Gold Show
2005-2007
Partnered with host to create and develop a monthly talk show where she interviewed tech and entertainment influencers. I was responsible for stage and film direction plus collaborated with host for content, web development and monologue.
Copywriter
See: / Odiorne Wilde Narraway & Partners
January 2002 – March 2005
Created TV, print and other content for Electronic Arts, Target, Country Music Television, Method Cleaning Solution and new business presentations.
Communication Arts - Kinect.me
Webby Award Winner - Kinect.me (2x)
Webby Award Winner - Alan Wake (2x)
One Show - Bronze - Nike Lab
London International Award - Bronze - Nike Lab
FWA Site of the Month - Nike Lab
One Show- Merit - Nike: The Complete LeBron
Webby Award Winner - Nike: The Complete LeBron
Cannes - Merit - PGR3
One Show - Silver - PGR3
One Show - Merit - PGR3
Clio - Merit - PGR3
Ad Age Campaign of the Year - Hewlett Packard
Top 30 Finalist: 2018 Scriptapalooza Screenwriting Competition - “You’ve Come a Long Way”
Quarterfinalist: 2017 Slamdance Screenwriting Competition - “You’ve Come a Long Way”
Semifinalist: 2018 Screencraft Sci-Fi Screenwriting Competition - “How to Defy Gravity”
Semifinalist: 2018 Final Draft Big Break Screenwriting Competition - “How to Defy Gravity”
Quarterfinalist: 2018 Bluecat Screenwriting Competition - “How to Defy Gravity”
Quarterfinalist: 2019 Final Draft Big Break Competition - “The Transition Game”
Quarterfinalist: 2022 Final Draft Big Break Competition - “Worth Fighting For”
Quarterfinalist: 2022 ScriptLab Competition - “Worth Fighting For”